“With so many new products launching in 2024, we felt it was vital to be able to host a training event for our dealers to ensure they are equipped with the latest information on our products. We appreciate them taking the time to join us and hope they are as excited as we are about our latest offerings,” says John Luhrs of Canto USA.
Dealer Sales and Product Training: Canto USA Hosts Event to Help Dealers Succeed
Canto USA brought dealers together for its 2024 Dealer Sales and Product Training, giving attendees hands-on experience with the company’s newest lighting products, technical updates, and sales resources.
With the RETRO Series Fusion 2.0 and Passive 2.0 introduced earlier in 2024, the event gave dealers an opportunity to see the updated products in person, compare them with earlier RETRO models, and discuss how the new options fit different applications.
Dealer Training and Product Demonstrations
Attendees gathered at the Renaissance Atlanta Waverly Hotel & Convention Center for a welcome reception before training began the following morning.
The program combined classroom instruction, product demonstrations, technical discussions, and sales training. Sessions included:
- Comparisons between RETRO 1.0 and RETRO 2.0
- An introduction to the RETRO Series Fusion Blue
- Marketing and sales strategies for presenting RETRO products to end users
- Product demonstrations and warranty information
- Legacy and LED followspot demonstrations
- A closer look at the Aurora A1 LED Retrofit for earlier Canto USA incandescent followspots
- Dealer feedback and open sales discussions with the Canto USA team
The hands-on sessions gave dealers a chance to work directly with products including RETRO Fusion 2.0, Passive 2.0, Fusion Blue, Aurora followspots, the ASTRO 250, and the Aurora A1 LED Retrofit.
“It was nice to hear from our dealers how their customers are liking the new RETRO 2.0. It was also the perfect time to share more details on the newest product to join the RETRO Series – the Fusion Blue,” said Shawn Harmon of Canto USA. “And it’s always a pleasure to be able to meet with our dealers in person!”
Factory Tour and Hands-On Experience
Following the classroom sessions, dealers toured Canto USA’s production facilities to see RETRO assembly and testing firsthand.
The factory portion of the event gave attendees a closer look at how Canto products move through production and quality-control testing before reaching customers.
John Luhrs of Canto USA explained why the training was especially important in 2024:
“With so many new products launching in 2024, we felt it was vital to be able to host a training event for our dealers to ensure they are equipped with the latest information on our products. We appreciate them taking the time to join us and hope they are as excited as we are about our latest offerings.”
Dealer Feedback and Networking
The event also gave dealers time to exchange ideas, discuss customer experiences, and connect directly with the Canto USA team.
“I appreciated the fact that Canto provided this opportunity. It gave me a chance to be hands-on with the products, to learn some selling techniques, and to connect with fellow dealers in a relaxed environment,” said Lisa C. Hardin, Technical Sales Associate at Knight Sound & Lighting Inc.
The event concluded with dinner and a friendly Topgolf competition, giving dealers and Canto USA staff additional time to connect outside the training sessions.
Companies in Attendance
Dealers attending the event included Clearwing Systems Integration, Productions Unlimited, Inc., Vincent Lighting Systems, Starlite, Indianapolis Stage Sales and Rentals, Inc., M. Cramer & Associates, Rain Pro Media, Beck Studios, Inc., Knight Sound & Lighting, Tobins Lake Sales, Barbizon Lighting, and Parlights, Inc..
Más información
For a recap of Canto USA’s earlier representative training event, see Canto USA Wraps Up Successful Rep Sales and Product Training Event.
You can also learn more about the products discussed during the event in Canto USA Announces Updates Rolling Out for the RETRO Series Product Line.
